The core reason why the Binance official website always redirects is that the official system distributes users from different regions to different domain suffixes (such as .com, .us, .com.au, etc.). In about 30% of cases, it may be due to local DNS hijacking or browser cache issues. This article will provide a thorough explanation of 5 redirection scenarios. To register or download, you can directly visit the Binance Official Website. Mobile users can download the Binance Official App or refer to the iOS Installation Tutorial.
1. Distinguish First: Legitimate Redirect vs. Abnormal Redirect
Not all redirects are problematic. First, determine which one you are encountering.
Legitimate Redirects (No action required):
- Automatic jump from HTTP to HTTPS.
- Redirection from the main domain to the Account Center subdomain (e.g., accounts.binance.com).
- Jumping to the assets page or homepage after logging in.
- Redirection to the corresponding regional site based on geographical location.
Abnormal Redirects (Requires investigation):
- Jumping to a website unrelated to Binance.
- Redirection to an unfamiliar blank page or advertisement page.
- Repeatedly looping redirections between two domains.
- Browser displaying the message "ERR_TOO_MANY_REDIRECTS".
2. Scenario 1: Regional Redirection Based on Location
Binance operates multiple local sites for different countries/regions, and the system automatically distributes traffic based on your IP. For example:
- US users are redirected to Binance.US.
- Japanese users are redirected to Binance Japan.
- Australian users are redirected to Binance.com.au.
- Singapore users have an independent Binance Singapore.
How to handle:
- If you wish to access the international version, using the app for login can bypass browser regional identification.
- Browser users can clear Cookies and try accessing again.
- Select the site that matches your region during registration to avoid future redirects.
4. Scenario 3: Local DNS Hijacking
If accessing Binance redirects you to a strange ad page or a fake login page, it is highly likely that your local DNS has been hijacked. Common sources include:
- Public Wi-Fi (cafes, airports).
- Hijacked advertisements from internet service providers (ISPs).
- Router compromises.
- Proxy software installed on the computer.
Troubleshooting steps:
Step 1: Check the hosts File
Windows path: C:\Windows\System32\drivers\etc\hosts
macOS/Linux path: /etc/hosts
Open it with Notepad and check for any suspicious entries related to "binance". If there are unfamiliar IPs pointing to Binance domains, delete them and save immediately.
Step 2: Scan for Malicious Programs
Perform a system scan with Malwarebytes or other security software, focusing on cleaning browser-hijacking Trojans.
Step 3: Reset Browser Proxy
Chrome Settings → System → Open proxy settings → Turn off "Use a proxy server". Many hijacking programs secretly enable system proxies.
Step 4: Modify DNS
Change your DNS to a public one (1.1.1.1 or 8.8.8.8) to bypass hijacking at the ISP and router levels.
5. Scenario 4: Redirection Loops (ERR_TOO_MANY_REDIRECTS)
When the browser reports "Too many redirects," it is usually due to a Cookie conflict.
Solution:
- Enter
chrome://settings/cookiesin the Chrome address bar. - Click "See all site data and permissions".
- Search for "binance" and click delete.
- Close all tabs and reopen.
90% of redirection loops can be resolved by clearing Cookies.
6. Scenario 5: Redirects Caused by Browser Extensions
Certain browser plugins may actively rewrite URLs, such as:
- Shopping rebate plugins.
- VPN plugins.
- Scripts in ad-blocking plugins.
- "Acceleration" plugins from unknown second-hand sources.
How to locate: Open the Binance official website in Incognito mode. If it doesn't redirect in Incognito, the issue lies with an extension. Disable extensions one by one to identify the specific culprit.
7. How to Verify You Are Visiting the Real Official Website
The biggest danger of redirection is being led to a phishing site. Here are 5 verification methods:
- Check the address bar lock icon: Click the lock icon → Check if the organization the certificate is issued to is "Binance" or "Binance Holdings Limited".
- Compare the main domain spelling: Watch out for variants like binance, blnance, binamce, etc.
- Check the certificate serial number: Compare it with the official SSL fingerprint.
- Use the app to scan for login: App scanning verifies domain signatures; fake sites cannot pass this.
- Do not click email links: Manually typing the address is the safest way.
8. Common Questions FAQ
Q1: Why does it jump several times every time I log in? Login involves jumping from the homepage to the account domain and then back to the assets page. This is a normal authentication process, usually completed in 2-3 jumps.
Q2: Why am I redirected to another country's site when accessing from my current location? It might be that your local IP is identified as being from that region, or you previously visited the corresponding regional site, leaving Cookies behind. Just clear your Cookies.
Q3: Is it normal for the redirected page to ask me to re-verify my identity? If the domain is a legitimate official subdomain and you haven't logged in for a long time, this is normal risk control verification. However, beware of fake pages and always check the domain.
Q4: Does the app redirect too? Page jumps within the app are handled on the client side and won't show in an address bar like a browser. No need to worry.
Q5: I cleared my Cookies but it still keeps looping? Try switching to a different browser (e.g., from Chrome to Edge or Firefox) or use Incognito mode to rule out browser configuration issues.
Q6: How can I completely avoid being redirected to a phishing site? The most effective way is to use the official app directly. The app is not at risk of being hijacked and always connects to official servers.
9. Summary
Binance official website redirects are categorized into normal traffic distribution and abnormal hijacking. Normal regional, HTTPS, and login redirects do not require action. Abnormal redirects are primarily resolved through clearing Cookies, changing DNS, scanning for Trojans, and disabling plugins. For daily use, the app is more reliable than the browser, and long-term use of the app is recommended.